Laptop shipment to India more than doubled to 2.5 million in Q1 2021

Article by: Canalys

Shipments of PCs, including tablets, to India increased 72% year-on-year in the first quarter of 2021 to reach 4 million units.

Shipments of PCs (including tablets) in India increased 72% year-on-year in the first quarter of 2021 to reach 4 million units, comprising 517,000 desktops, 2.5 million laptops, 930,000 tablets and 43,000 workstations, according to a new study from the analyst firm. Canalys. Almost all categories made good progress, mainly due to a poor Q1 2020, when supply was hit due to pandemic restrictions in China. Laptops (including mobile workstations) were the main driver of growth, with shipments increasing 119% from the first quarter of 2020. Tablets also experienced one of their biggest quarters since 2016, with a growth of 52% year-on-year. Desktop computer shipments fell 6% to 517,000 units due to a decline in the popularity of the form factor.

Supplier performance

  • HP topped Lenovo to take the top spot, with shipments up 102% year-on-year in the first quarter of 2021. Constraints eased as India secured better supplies, especially in laptops, where shipments increased 121%.
  • Lenovo fell to second place, growing 63% year on year in the first quarter of 2021, much slower than the overall market. Lenovo has avoided competing with government tenders, mainly due to concerns of bias against it over geopolitical tensions between India and China. The company is focusing on increasing its “Make in India” initiatives, mainly around tablets, to regain the trust of certain government entities. The company recently experienced a change at the top when Shailendra Katyal took over from Rahul Agarwal.
  • Dell came in third, despite a significant drop in office activities. With the slowest growth among the top five, Dell’s lack of consumer focus is glaring. Its popularity with businesses and commercial end users has enabled it to maintain its shipping volumes. Of the three major vendors, Dell has the most devices using the latest generation of Intel chipsets, which will help it consolidate its position in the enterprise and commercial markets.
  • Samsung jumped to fourth place with its strong tablet business. Samsung is one of the few Android tablet vendors that can fill large orders, especially during the pandemic. Samsung’s tablet business was particularly boosted by government spending for the accelerated digitization of services and functions, as well as purchases for enabling e-learning in schools and public institutions.
  • Apple completed the top five, eliminating Acer. The supplier has benefited from a strong portfolio of laptops and tablets, with a strong consumer focus. It saw shipments double to 208,000 units, with its laptops and tablets recording their best quarter in the country, largely aided by the availability of its official online store.

“It is extremely difficult to measure the real demand in India,” said Ashweej Aithal, research analyst at Canalys. “The second wave of COVID has been ruthless, claiming far more lives and livelihoods than the first wave, forcing India to suspend almost all economic activities. For PCs, the entire channel is crippled, and despite strong demand from consumers and businesses alike, order fulfillment has once again become the main issue. Channel partners who have not been able to switch to online sales have seen a huge chunk of their business plummet during the pandemic. Additionally, OEMs prioritizing fast-moving markets, such as the United States and Western Europe, and diverting most of their inventory to those markets, have made matters worse. For most of this year and next, India will suffer from supply issues. “

The growing demand for PCs has led to the arrival of new vendors such as Nokia and Vaio, who have launched new models of laptops and plan to use their high brand awareness to win over customers. The market also saw an exceptional increase in the gaming PC sub-category. Shipments of “gaming-friendly” machines increased nearly 65% ​​year-over-year as the pandemic prompted a demand. new forms of entertainment, as cinemas, theme parks, pubs and restaurants were closed for much of the year.

“India may soon become a major manufacturing hub for PCs as the Indian government plans to expand its production-related incentive program for smartphone manufacturing to the PC industry. The program is designed to target foreign players who invest INR 500 crore ($ 69 million) over a four-year period in Indian manufacturing facilities for laptops, tablets and servers to boost domestic exports and l ‘job,’ Aithal said. “Manufacturers should get incentives for laptops that are manufactured and priced over INR 30,000 ($ 400) and tablets priced over INR 15,000 ($ 200). Canalys expects most ODMs and OEMs to take advantage of this route, as the long term outlook for India is still strong. While the business sector remains a key focus, PCs in education and for consumers are the hotspots of the future. “

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