i’SUPPLY raised $1.5M in pre-seed round led by Disruptech

Cairo – i’SUPPLY, the MENA region’s first technology distribution marketplace, aimed at connecting pharmaceutical companies and funding small/medium wholesalers and pharmacies, raises a total of $1.5 million in its round pre-seed round, the pre-seed round was led by Disruptech Ventures among other investors.

“With an initial launch in late 2021, i’SUPPLY aims to transform the wholesale distribution of medicines in the MENA region and Africa by focusing on supporting and empowering small and medium-sized wholesalers and pharmacies,” said Ibrahim Emam, CEO of i’SUPPLY. . Building on the accumulations of 20 years of experience in formulating, shaping and leading business and commercial strategies as Director of Strategy and Commerce at a leading pharmaceutical distribution company in Egypt, Emam is committed to delivering the industry-breaking value and features that the platform promises. because it seamlessly connects the different parts of the supply chain.

Emam explained that i’SUPPLY’s vision is to rethink the pharmaceutical industry by integrating technological solutions at all stages of the supply chain stating, “The company is building a reliable and integrated network that improves and increases the traditional brick-and-mortar platforms with disruptive data-driven sales, distribution and procurement solutions that optimize procurement processes and provide a one-stop-shop solution that helps industry stakeholders ‘industry to predict and quickly overcome supply chain disruptions’

Working towards this vision, i’SUPPLY has seen exponential success and hyper growth in just 4 months since launch, reaching $2 million GMV, delivering over 50,000 sales orders from over 100 wholesalers spanning over 10 000 SKUs, having 5,000 pharmacies integrated in Greater Cairo in this short period. period of time, demonstrating the strong understanding of the market and our extensive expertise and capabilities in the pharmaceutical distribution industry.

Additionally, i’SUPPLY’s strategic direction is in line with Egypt forging ahead with digital transformation tactics at all levels, seeking to allocate 7.7% of its GDP derived from artificial intelligence by 2030, as mentioned in a report titled The Potential Impact of AI in the Middle and published by PWC. With this in mind, Malek Sultan, co-founder and partner of Disruptech, said, “At Disruptech, we are very happy to be part of iSupply’s journey, we always support and support strong founders like the founding team of iSupply. Ibrahim & iSupply. We believe that Ibrahim and his team are going to create a real positive disruption in the industry.

The technology behind i’SUPPLY is built with the different stakeholders in mind to create a seamless experience for each of them using advanced artificial intelligence algorithms as explained by Moustafa Zaki, Chief Technology Officer of i’ SUPPLY, “At i’SUPPLY, we remain focused on adopting the latest and most advanced technologies, while meeting dynamic business demands in the most agile, consistent and structured way. The goal of our technical team is to provide our users with the most personalized experience possible using AI engines supported by data sources fully integrated with all systems on the market.

Finally, over the next 12 months, i’SUPPLY plans to cover all of Egypt, targeting 60K pharmacies. i’SUPPLY also plans to launch distribution and financing services. In addition, i’SUPPLY plans to expand regionally to Africa and the MENA region.


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