Nokia brand licensee HMD Global launched a number of smartphones and multifunction phones in India in 2021. Although the Finnish company has continued its trend of offering a pure software experience, it has offered models such as as the Nokia C20 Plus, the Nokia 110 4G and the new launched the Nokia XR20 which aims to attract young consumers. The company also offers Nokia branded accessories, including Wireless Stereo Headphones (TWS) to complement its smartphones. The growing presence of Nokia phones and accessories aims to bring the traditional brand back to the Indian market. But did he succeed towards the goal?
In this week’s episode of Gadgets 360 Orbital podcast, host Akhil Arora and lead reviewer Aditya Shenoy chat with HMD’s Global Vice President for India, Middle East and North Africa ( MENA) Sanmeet Singh Kochhar to understand the achievements of the company and learn how it is. trying to triumph against the fierce competition from Chinese players including Realme and Xiaomi.
Kochhar talks about the Nokia C, Nokia G and Nokia X series that HMD Global has brought to replace its previous digital line of smartphones. While the Nokia C series is aimed at new smartphone users, the Nokia G series offers unique features like two to three days of battery life and promised software updates. The Nokia X series, on the other hand, is designed to push the boundaries and include support for technologies such as 5G connectivity, the executive said.
He also points out that HMD Global considers Rs. 10,000 to 16,000 tranches as an important market segment. It already offers models such as Nokia 3.4, Nokia 5.4, Nokia G10, Nokia G20 and Nokia C30 in this segment.
However, instead of planning to bring a huge range of phones in quite aggressively – something we’ve seen so far with Realme, Oppo, and Xiaomi – HMD Global wants to focus on software and hardware as the arguments for unique sales (USP).
“We think we have a very different take on this, as hardware innovations are important and will keep moving forward with this. But at the same time, software, security, privacy, all of those things play a very, very important role, ”Kochhar tells us.
The executive also notes that apart from smartphones, HMD Global also has a solid base in the 2G cellphone market in India.
Last year, the company introduced the Nokia 5310 XpressMusic (2020) as a versatile phone for music lovers and people looking to detox digitally. Kochhar says thousands of Nokia 5310 XpressMusic (2020) units have been sold online.
To bring a distinctive experience to the market, HMD Global recently launched the Nokia XR20 as a rugged phone. Kochhar encourages our podcast listeners to experience the ruggedness of the phone by dropping it in real life.
“We have demo phones [Nokia XR20] in some stores. I encourage you to go… hold this device in your hand, try to drop it on the ground, ”he said.
In the coming days, HMD Global plans to launch the Nokia T20 tablet in India. Kochhar tells us that the launch will take place “around the time of Diwali”. The tablet debuted in the world earlier this month.
HMD Global has been manufacturing their phones for quite some time. Kochhar says that the Nokia C3, Nokia C01 Plus, and Nokia C20 Plus were the phones that were not only made locally in the country, but were also designed specifically for the Indian market. He adds that the company also plans to export its locally made phones to other markets in the near future.
We are also talking about the impact of the COVID-19 pandemic on HMD Global and the smartphone market as a whole. Additionally, the discussion revolves around how the company strives to maintain consumer confidence and value in the Nokia brand. You can grab it all and listen to our full conversation with Kochhar by hitting the play button on the built-in player above.
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