Dating apps are thriving in the midst of a pandemic; Top Five Apps Reach $ 100 Million Monthly Revenue, Whole Market To Reach $ 3.2 Billion In 2021
Posted on March 23, 2021
Global use of dating apps continues to grow during the pandemic, despite the belief that people avoid meeting strangers during times of isolation and lockdown.
According to data presented by Finaria.it, the combined revenues of the top five dating apps in the world reached $ 100 million in January. As the highest grossing dating app, Tinder generated $ 64.6 million in revenue this month.
Tinder reached 90 million downloads and $ 1.4 billion in revenue amid pandemic
Even before the pandemic, the world’s most popular online dating app, Tinder, experienced impressive growth, both in terms of revenue and number of users. In-app purchase revenue has climbed 250% in three years, from $ 403 million in 2017 to $ 1.4 billion in 2020. Match Group’s 2020 earnings report found that North America and Latin America accounted for the largest share of income.
In January, Tinder users in North America and Latin America spent $ 31.2 million on in-app purchases. Europe, Middle East and Africa rank second among regions with $ 24.3 million in revenue this month. Users in Asia-Pacific countries followed with $ 9.1 million in in-app purchases.
Statistics also show that Tinder was downloaded over 90 million times last year. The surge in user numbers continued in 2021, with nearly 6.5 million downloads in January alone.
Bumble was the second highest grossing dating app, with $ 18.6 million in revenue and 1.8 million downloads in January. Data from AppMagic revealed that Bumble users spent $ 210 million on in-app purchases in 2020, six times less than Tinder users. Additionally, the app was downloaded 20.3 million times in the past year.
Hinge, Badoo and Match followed with $ 8.4 million, $ 5.1 million and $ 4.3 million in revenue in January.
Global online dating revenue to grow 19% year-on-year to $ 3.2 billion
Statista’s survey found that the entire online dating industry had experienced impressive growth amid the pandemic, with revenues rising from $ 2.4 billion in 2019 to $ 2.7 billion Last year. The upward trend is expected to continue in 2021, with revenue rising 19% year-on-year to $ 3.2 billion.
The United States, as the largest online dating market, is expected to generate $ 674 million, or 21% of global revenue. China and India follow with $ 454 million and $ 444 million, respectively.
Statista data shows that around 72 million people have started using online dating services amid the pandemic, with the total number of users increasing from 297.8 million in 2019 to 370.1 million in 2021 Non-paying users make up the majority of the dating app user base – 277 million. in 2021. The number of paying users is expected to reach 93 million in 2021, compared to 64.6 million in 2019.